Franchise Development

Franchise Development can help you grow your business

Flawless Franchise is committed to providing you with the tools, experience, and support you need to successfully franchise your business. We work with a team of experienced consultants who have specialized expertise in creating, designing, and customizing franchise programs for businesses. Through this refined process, businesses have the ability to grow and replicate through franchising. Go into the franchise development process knowing that you have the tools and experience behind you to successfully franchise your business.

Building a business is a time-consuming and life-changing experience. It takes years of work to build most businesses and even years more to realize financial returns from them. Franchising a business or growing through licensing can have the same sort of growth pattern that a typical franchise development model might follow. The first year or so may be a slower build-up as marketing, PR, and sweat equity gets the word out regarding a business opportunity and then people begin to buy-in. The really intriguing element of franchising or licensing is that once the system begins to build momentum it can have a tremendous snowball effect and the growth can develop exponentially. The key point here is that you don’t need to wait for your business idea to be fully formed before you start looking into either franchising or licensing opportunities – both are viable options for getting started with any type of small business.

There is a very important step in building a franchise system, and it is one that many companies miss. The process of building a franchise system requires you to replicate your business model, but if you don’t allow new partners to have their own feeling of ownership, your system will struggle. If someone joins a franchise or license model and feels that they are treated as an employee or less than equal in the business relationship, it is very typical for these systems to struggle. The franchise organizations that have succeeded in a short time period have done so through a culture and relationship model that breeds cooperative work together. The Franchisor and Franchisees do not look at one another as different parties; they are part of the same team with the same goals in building the franchise system they are both a part of.

Franchise development steps vary depending on the type of business you have and your individual circumstances.

These are elements from your business or operational model that you may choose to work with in order to position your business and brand for franchise growth. These elements do not replace the need for franchise development but supplement this work and will assist in streamlining the process of taking the organization from where it is today to the franchise marketplace.

Build Your Brand

The next step is to develop a marketing plan.
A good marketing plan should include:
If you haven’t already, build your web presence.
Website – It should be professional, clean, and clear
Social Media – Have a presence on major sites such as Twitter, LinkedIn, Facebook and Google+
Develop an email template and gather targeted Email lists for your customers and prospects. These should be clean and professional with consistent signatures
Develop collateral material in place that you use to market to your customers and prospects
Collateral materials can come in the form of Brochures, fliers, business cards, etc. They should be professionally produced.

Recognize your sales process

Documenting your call script – what do you say to customers to get them to buy?
Document your marketing process. Documenting some of the following elements will be helpful
What are your best sources for lead generation?
How do you create a value proposition? It is important to document this process. How do you close business and get new customers?
What are the steps in your sales process?
How do you handle objections from prospects? What does this look like in an email or a phone call?
What are the specific products that you offer and how do they differ from other products offered by competitors?
Who are your prospects, what companies do they work for and what industries do they represent?

Understand how to control your "back-end"

You should be able to answer the following questions:

How do you manage your cash flow? You should have a fairly good understanding of how you would coach someone on how to manage the finances of a franchise.
What is your customer service model? This is important because it will tell you how much time and energy you’ll need to dedicate to customer service and it will also tell you if there are any special training programs that need to be implemented.
How do you deliver your products or services? This is probably the most important question, because it will tell you if there are any unique challenges regarding delivery that need to be addressed.

Where do you get your supplies and inventory?

The most important part of a franchise development plan is the business plan.

A business plan is a comprehensive document that details an individual or company’s plans for growth, including financial forecasts and marketing strategies, among other things. It can also be used to explain how the business will operate in the long term.
It is vital to have a good understanding of where you would direct someone to purchase the needed supplies and inventory. Items such as, but not limited to, the following should be provided:
Equipment
Machinery
inventory items

Learn about your training procedure

When training a new franchisee, I would cover the following topics:
- The business model – how it works and how they fit into it.
- The products and services that they will be offering.
- How to market themselves and their business.
- How to sell the product or service.
- How to manage their time and schedule appointments with clients.
- How to manage all of their finances (money coming in and out). That includes knowing what bills come in every month and how much money is needed for those bills, as well as managing their payroll (employees). This can include things like taxes, health insurance, retirement plans for employees, etc.

Lead Generation

Grow your business quickly when you use our services in Lead Generation. We provide an efficient and effective approach to generating a large volume of franchise leads, along with a strong and professional online presence. This provides the type of exposure needed to succeed as a franchise owner.

Sales

Flawless Franchise has spent years in the franchise and license industry, and we understand how to market franchises. In fact, our team has developed a unique franchise marketing formula that allows you to get more qualified leads and grow your sales pipeline faster than ever before.

Management & Support

When you choose a franchise as your business model, you benefit from someone else's expertise. This can save you time and money, while also providing you with a solid foundation for success.